Kodak's New Product Announcement

Kodak to Reissue the Brownie Camera

Rochester, NY -- The camera that spurred on the amateur photography boom at the turn of the last century, and turned Eastman Kodak into an iconic symbol of prosperity and photographic prowess, is back. Yes, the Kodak Brownie. It assumed various forms after the initial wood and cardboard box camera, but the premise of simplicity and "You take the picture, we do the rest" remained, no matter what form the camera took. From the box brownies to the Pocket Instamatic, the Brownie camera became a symbol of simple, yet adequate snapshot cameras.


"We realized that the Holga and Diana cameras now being sold as film cameras of choice for the hip, young arty photographers are introducing a new generation to shooting film." said Lou Wratten of the Consumer Products division of Kodak. "Despite the popularity of the Holga and Diana cameras, they really are nothing more than cheap Chinese-made pieces of plastic with no more complexity than most Brownie cameras that were made by Kodak. We feel that rather than the Brownie being a symbol of Kodak's past, it should be reintroduced to a new generation that grew up on digital cameras and want something more from photography."

Kodak has not manufactured cameras in the US for nearly 25 years, but given the current economy, a small plant in Rochester, NY will be able to operate at a profit manufacturing the new Brownie camera. Sources within the company indicate that the Brownie will use 120 roll-film, just as the Holga and Diana cameras currently do. The camera will utilize a single meniscus lens for that sweet optical character that was typical of the early Brownie cameras. Unlike the earlier Brownies, the camera will not be made of wood and paper, but will be high-quality injection-molded plastic, and look very much like the box-like Brownie cameras made 100 years ago, except that they will be available in a variety of color schemes that will complement the hip fashions of today. A basic all-black version should be popular with older users wanting to rekindle their love for simpler days with a camera. An advertising blitz will be aimed at younger users and Kodak expects to offer something that the Lomo and Holga people do not have, and that is a processing service. According to Wratten, "We have heard from current Holga and Diana users that are frustrated by the lack of color film processing labs and the lack of support from the Lomographic Society once they have purchased a Diana or Holga. Kodak has the infrastructure and experience to offer a mail-in processing service that will not only develop and print the images made from these simple cameras, but will furnish online scans from the negatives that users can then upload to photo-sharing sites such as the very popular Flickr."

Sources at Kodak indicate that the new Brownie, with a manual, 2 rolls of the new Ektar 100 film, two processing mailers, and a presentation box with a Brownie time-line imprinted on the outside, will retail in time for the holiday season at a price of between $59 and $89. Kodak's page on the Brownie history is here.

Super Macro for less than $100.

I've been doing macrophotography for quite a while. From 35mm to medium format, and in between, digital. The beauty of macro is that one can photograph almost anything and make it look interesting. The downside of macro is that for most people, it means more money for adapters, lenses, cameras, etc. I won't deny that I have some expensive macro equipment. My Nikon 70-180 Micro-Nikkor is a lens that Nikon doesn't offer anymore, and you can't find one used. I have used it for years and love the results. However, I am not telling you to go and buy the latest macro gear for your DSLR. Instead, we are doing this on the cheap.

I recently bought a factory-refurbished Fuji Finepix S700 online from eCost.com for about $90. I used to own a Fuji S7000 EVF camera and loved it. When I bought a Nikon D70s, I sold the Fuji. I'd been keeping my eye on the S700 for a while, because it is compact, and best of all, besides the 10x optical zoom, the 46mm filter ring in front of the lens offers a way add filters and adapters. That is something that the retractable lens P&S cameras do not have, and after I opened up the S700 box, I knew my Canon Powershot A570 was going to Adrienne.

So, how does one get super macro from the S700? First of all, most P&S cameras that have a "Macro" feature are not really shooting macro. They are allowing you to focus very closely at the shortest possible focal length. That's a trick of wide-angle lenses being able to close-focus. True macro is defined as being able to achieve a 1:1 reproduction ratio. If the object is 5mm long, then the resulting image on the sensor (or film) is the same size. Now, with the small sensors of point and shoot cameras, that's obviously an issue.

So, how do you get true macro from the S700? Simple. First, you need a 46mm to 52mm step-up ring. That allows you to use any 52mm diameter filter on the front of the S700. Very useful if you want to do fun things.

Second, you buy a 52mm reversing ring -- really just an adapter with male threads on both sides.

Third, you screw any 50mm (called a normal lens) manual focus lens on the front of the S700 using the reversing ring (if it has a different diameter than 52mm, find an appropriate adapter).


Here is the S700, the 46-52mm adapter, the reversing ring, and a Vivitar 50mm 1.7 lens.

Set the S700 to maximum optical zoom, and make sure that the 50mm lens is set to its widest aperture (fully open). Do not use the "macro" setting on the camera. Be prepared to go wow.


A yellowjacket at full magnification.

If you use a macro setup like this one, which utilizes a steady base and good lighting, you'll get much better results. Be careful of that exposed rear element of the 50mm lens.



what the camera saw....

If you reduce the zoom, you will get some vignetting from the attached 50mm, but you'll also get crisper results.

At maximum magnification, the field of view is about 5mm wide! You can go crazy with exploring the tiny world in your backyard.

These are the fruiting bodies of lichen in my backyard. The beauty of this outfit is the compactness and versatility that you get from the S700, and the inexpensive nature of the gear that gives you some pretty good results.

The Internet Is Not My Newspaper

Yesterday, the local online sources were announcing that the Ann Arbor News will fold in July. Today's news confirmed it. It's a sad commentary that a city the size of Ann Arbor cannot support a daily newspaper. I know that things have been tough on newspapers all over the country. But I wonder is it truly symptomatic of declining advertising revenues because of the web that some papers are going under, or is it the result of larger syndicates and big corporations that have only the shareholder's interest, and not that of the people that they serve? Just as with Pfizer, that pulled up stakes and left Ann Arbor (after pumping millions into new facilities here)-- Ann Arbor was a dot on the map. The head offices had no more affinity to this town than anywhere else.
So, my question is this: Has globalization and a faceless corporate bureaucracy spelled doom for our country? When companies are no longer part of the community -- whether its the banks that have your mortgage, the owners of your newspaper, or the company that bought out your local big employer -- are they sensitive to local problems, and being so large, are they incapable of actions that might actually be beneficial? Smaller companies can often be more innovative, more adaptable to localized conditions.

On top of all that... what about the photographers, the writers, etc., that make a difference by being the people that make journalism one of the aspects of our democratic society. A blogger can do only so much. But the power of the printed page has made a huge difference in our society. A free and independent press is essential for public discourse and communication to all levels of society. Depending on getting your news off the web is not the same. It shuts out more people than the pundits want to admit.

Surely, Ann Arbor can support a daily paper, if it were locally-owned. Perhaps even a weekly edition, or whatever the Ann arbor News morphs into. Maybe some group just needs to restart the Ann Arbor Argus and give it a go. Maybe I'm just an idealistic idiot, but Washtenaw County needs to be served by a paper. We are not, and never will be covered by the Free Press or the Detroit News unless it's UM sports or some tragedy befalls someone.

Don't get me wrong -- I'm not against news on the web. It's a good adjunct to a paper. It's not, and never will be a replacement for the tactile and easily scanned newspaper. Besides, I can't light a fire in the fireplace with my laptop.

Fairyland At Matthaei Botanical Gardens

Yesterday, I visited the Conservatory at Matthaei Botanical Gardens to photograph the garden fairies that my wife, Adrienne had been telling me about. She's one of the horticulturists at MBG, and has worked there since 1983. So, you might think that I go there all the time to take photographs, but in fact, I don't go there enough. For those that rarely go there, or haven't been there yet, the conservatory is a good dose of what one needs as we emerge from the lingering grip of winter. Yes, spring is technically here, but until the last vestiges of those piles of snow that remind me of decaying whale carcasses disappear, we are fortunate to have Matthaei's conservatory to buoy us.



Matthaei's "Enchanted Spring Display" is very charming, with small fairies placed in the plantings amongst the spring flowers that are now blooming the conservatory. The fairies look like they are right out of the Art Nouveau period, and are obviously a big hit with children of the age that can still imagine fairies as something that might exist. In addition, there are placards with fairies for different plants, such as the "Lobsterclaw Fairy" for the Heliconia flowers. I like the idea of garden fairies... and there is that part of our psyche that seems to want to believe in the supernatural. Fairies are certainly some of the less horrific things that one could believe in, and if you want to create your own fairy garden, one source that seems to have it all is the aptly-named Garden Fairy.com.

I spent over an hour in the conservatory, photographing the diminutive fairies and the flowers with my Nikon F3 with my Lensbaby lens, as well as a lot of shots taken with my Fuji Finepix S700 with some different filters on the front to achieve the look I wanted. The S700 was great for reaching in over the plants to get close-up shots, and of course, to get the immediate results that you see here. I'll be interested in seeing how the F3 shots came out, as I was using Kodak's Ektar 100 color film. Despite being an adult, I was having fun trying to find the various fairies amongst the flowers, and I saw small children there that were having even more fun than I was. The display will be up until March 31, so give yourself a respite from the weather, and see the flowering bulbs and the fairies at UM's Matthaei Botanical Gardens on Dixboro Road.

The Fed 5

Not to be confused with the Fab 4 or even the Fab 5 (a disgraced chapter in UM basketball history), the Fed 5 is a robust Russian rangefinder with a Leica thread mount. My camera came directly from Russia. About six years ago, a colleague at work went to St. Petersburg for a few weeks, and I gave him a $20 bill and a photo of a Fed 5, and asked him to buy one if he saw some for sale. Sure enough, he did, and the camera is in pretty decent condition and works properly. I haven't used it as much I probably should, and last summer I loaned it to my buddy Marc Akemann to shoot with. he recently returned it after finishing a roll of Kodachrome 64. His wonderful photos inspired me to use the camera again.

The Fed 5 has a pretty nice rangefinder, and the eyepiece has an adjustable diopter control, which I find very useful. Mechanically, the camera works well -- not as smooth as a Leica, but not bad. The cloth focal-plane shutter goes from B- 1/500 sec, and the selenium light meter on my camera works, though I have never used it. The only thing the camera lacks are strap lugs! For some reason, the designers must have thought that everyone uses a camera case, so why bother with strap lugs?

A few recent photos:


Mike Myers at the Recycle ReUse Center 3/15/09


The "habitrail" parking garage in East Lansing, MI


The Power Center at UM (cropped image).

Some Fed Links
From Wikipedia
Antique Russian Cameras
Rick Oleson tears open a Fed 5
Soviet Cameras