I am serious about this. Like a lot of Nikon users, I initially derided the Nikon 1 system as a marketing gimmick - small sensor (when we were clamoring for FX sensors, they gave us what?); no viewfinder (well the IV1 does have an EVF); different colors?, etc. Now, I won't claim that my 1 J1 is perfect -- the dial is fiddly, and we don't need the red button, etc. However, I have gotten used to the menus and controls, and I am very pleased -- sometimes astonished -- at the results from this little camera. I agree with Thom Hogan that the camera was marketed poorly -- and to the wrong group. Instead of Pros carrying an iPhone, a Nikon 1 with a 10 mm lens (= 27 mm in 35 mm format) will give you some really great images. This system should have been designed and targeted for those of us that love photography, but carrying something smaller, lighter, and more robust than a P&S with a tiny sensor would be a good thing. There are numerous complaints online about the faults of the Nikon 1 system, but few complain about the images from the cameras. Lately, I have been carrying my 1J1 in my camera bag along with whatever film cameras I have that day. Slapping a polarizer on the lens has given me some of the most dramatic shots I have taken, and cropping the shots to square format afterwards has not detracted from the results. A few examples:
Today, at Cranbrook --
Yesterday in Dexter:
At the Brett Weston Exhibit in Ann Arbor:
At the Rolling Sculpture car show in July:
I'm not saying the Nikon 1 system is the only tool you need, but with a 10mm, 18.5mm, 10-30mm lens set, it will do a lot of shooting quite well, and like any camera, the more you use it, the more comfortable you get with it. I picked mine up as a refurb from Nikon, and it has been a very good tool to have. Go online and buy a set of 40.5mm filters for yours if you haven't done that yet. I also have a 40.5 to 49mm adapter so I can use close-up lenses and other filters.